Contextual studies: Race

Objectives
Theory and critical context behind issues of representation and identity
Examination of issues of race and identity in media.

Love Thy Neighbour
Blackish

Skin Colour (too reductive on spectrum! Not purely defined by genetics)
Broadly, shared cultural identity, history and experience shaped by marginalisation/exclusion
'The other' that which is alien or different to homogenous group or culture.

Critical Contexts
Ideology
Hegemony →→→→→→→→→→  Representation, stereotyping
Pluralism    
Mediation
Reception Theory

Ideology and hegemony
Outnumbered- cultural hegemony- Middle Class Nuclear Family is just as relevant as the modern nuclear family in Blackish. 

Mediation and Representation
What we see is not objective, reality or truth, but firstly the filmmakers version of reality.
The process of mediation- the editorial decision making process- directly affects representation; through judgement and selection editorialises how gender, race and class are presented.
We as the audience are also complicit in mediation, through our understanding and reading of media texts (semiotics, ideology).
How we as the audience mediate texts and the factors that might influence us.

Argues cultural text has no inherent meaning in and of itself. Instead, meaning is created as the viewer watches and processes the film.

A (very brief) history
Dominant grouping is superior
Other cultural groupings are 'inferior' by virtue of difference.

Defined by crude stereotypes.









Love thy Neighbour (1972-76)
Sitcom written by and for dominant society (HEGEMONY).
Reflects manifestations of 'the other' and Freud's "narcissism of minor differences".
XENPHOBIA

Radical step- Characters on equal class/social status.
Mediation affects audience reception: satire/comedy  provoking  empathy

Blackish
Sitcom written by and for pluralistic society, identify politics. Superior social status.


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