Commission: Marketing; branding the studios

Maidstone Television studios has recently gone under big changes with it's branding. I asked Carly if she had any documents stating the branding for fonts and the logo etc, so I too could include this throughout my video. For example, I could refer to the document when wanting to include writing; it would suit the branding of the studios if I used their font throughout. Carly sent me a 'Brand Manual' which included many marketing details, which talks about the studios brand including fonts, logos, what the studios are all about and how they operate. This manual is for people working at the studio so I felt privileged to be given access to have this and look through it; it made this client work feel all the more professional.
"A brand without guidelines can become diluted overtime"(More Than A Name: An Introduction to BrandingBy Melissa Davis, Jonathan Baldwin). 







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