Pre-Production:Marketing/Branding

My intentions behind this specific marketing scheme is to really draw people in and capture their imaginations. Even if our Dynamo idea is unsuccessful, I feel the branding can give inspiration for any further ideas or if this evolved or develops into something else. Even if the Dynamo idea isn't something we actually have as our main idea, the concept behind it would apply to other concepts.
I found this video guide really helpful in learning the effect:



The Editing Process:
First I needed to remove the background of the original image by cropping the photo. The original image of Dynamo as a child was also facing the opposite way of the one where he is an adult. In order for this face morph effect to work they need to be facing the same way so its more fluid and more effective.

Once I was happy with both images the process of morphing them in Adobe After Effects begun.
Once I had imported both photos into the software, I placed them onto the timeline and matched up the faces as closely as possible.  I then Layered this image onto the younger image and played with the opacity so both images were visible behind each other.






I then placed the 'Liquify' effect to the photo of dynamo the he is older and tried mating the older dynamo to the facial structure of him younger. This created a very unusual looking face, but once all lined up with facial features (eyes, mouth, nose, eyebrows) I was well away.



Next was simply a case of key framing the fade into each of the images to create a smooth transition.I then reported the after effects clip into premier pro and added the text I wanted and also made an attempt to demonstrate how this would work and its environment by importing an image of London Underground. just to demonstrate how effective it could be. 




Comments

Post a Comment

Popular posts from this blog

Story Telling Unit-Camera Workshop 3: 180 degree rule

Image
In today's workshop we were split up into groups and given a one page script and asked to film two characters discussing the 180 degree rule . The key to this task was understanding this rule and applying it. The script was a very basic duologue; the two characters come together, sit down across from each other and have a small conversation until one leaves at the end after understanding the 180degree rule. I chose to have my version with an entrance of one of the characters who is late for a meeting regarding this rule. The dialogue then starts as he begins to explain the 180 degree rule. My idea was to have them both on 'oppersite' sides of the  table, which could have appeared more tense, until the character understands the rule, the tension is broken when the first character leaves. I also wanted to test this rule with the entrance of the first character. I really enjoyed this worksop and found it useful in learning and understanding the 180 degree rule. I di...
Read more

Pre-Production: Professional Practice Interviews

Image
During the summer, I was lucky enough to be asked to take part in a work experience programme being offered to by production company 'Bareska'. In this, myself and three others were given free rein of a professional client project. I was the Co-Producer/Director/editor. I agree to do this project as it was ad-hoc- so a project I was able to work around uni and work and was also a fantastic opportunity for me to practice for my third-year major project, even if I didn't end up doing a documentary. This was fantastic practice in pre-production, directing and just speaking with contributors about a secretive subject. The Symbolism Behind the Chair I wanted to make the chair the focal point t of this piece. I feel it adds story watching Ben walk into frame and the wide shot makes it seem as though he feels alone now he doesn't have his brother, The sun is beaming in which is very atmospheric and quite angelic.  With my roles for the major project, I am going to u...
Read more

News Production: DIY Tech

Image
I am working in a group with Jack, Gavin and Simon and today we had a brainstorm after our unit briefing to find out what we could make a news channel on. We really liked one of the examples of the work of previous students who's target audience was students. We found this something that we could relate to ourselves so would be something we would be passionate about and take an interest in. Our first idea was to base it on university courses where students are made to pay for their own materials rather than the universities providing it. It was also about students taking courses in nursing and how there has been a significant drop in people choosing such courses as a result of the rise in uni fees and having their funds cut (previously the government would fund those degrees). For a segment of each episode I though it would be a good idea to do something more light-hearted too. We want it to engage our target audience of students by keeping it humorous and interesting without ...
Read more