Storytelling Unit- Trailers

Trailers are designed to hook the audience into watching a specific film or programme. The film might be 2hours, but the trailer will this into a few key moments. They were first used in cinema and were originally shown after the main feature I.e. They "trailed" it. Howerpver audiences would leave so they began putting them on at the beginning.
Made up of the. It's dramatic, exciting, comedic or shocking moments of the film and edited together with music, and other elements such as voice. 
Trailer for psych has Hitchcock documenting what happens 
Jaws is a short teaser 
Terminator trailer 

TV trailers
Used to premote the TV programme, and the BBC funds a large amount on trailers
Often no correlation to th filming in the actual programme 
Eastenders trailer 

Trailers
What's the story? 
When is it on?
Who's it aimed at?
Soft is a 1-2minute trailer 

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