Major Project: Micro Moments Marketing

In order to promote and engage itneres tin this docuemntary I have edited some micro-moments to put on social media. This was somethign planned for the documentaries origional brief I drew up for the pre-production unit. "Micro-moments occur when people reflexively turn to a device – increasingly a smartphone – to act on a need to learn something, do something, discover something, watch something, or buy something."

Pre-Production Project Brief:


Below are all the mircro moments condensed into one video:




These videos will be uploaded onto our facebook and instagram pages. "The philosophy behind micro-moment marketing is that in the world today, consumers are bombarded by content, ads, offers, emails, texts, tweets, push notifications and everything else imaginable. " (Inc.com, 2019). This means that social media has a massive marketing impact; if people see video content on their timeline, they view it and if it grabs their interest. When uploading to instagram I would export to a different scale in order to fit the market and the applications style of content. "Consumers already spend an average of 4.7 hours each day on their smartphones, thus the way brands and marketers think about capturing the attention of consumers needs to change. That's where the tactical side of micro-moment marketing comes in" (Inc.com, 2019)

When testing ideas for the micro moments I did also try the idea of emphasising certain words/pieces of dialogue to grab attention on social media.




I also included subtitles in order to reach a wide audience. This will be something configured for the final documentary as an option for viewers who have trouble hearing. However, the choice in including subtitles for the micro moments is because from what I have seen and researched, micro moments will usually include subtitles so people can view anywhere. Social media is so accessible on most devices and is therefore portable and used in public. A lot of the time people may not have headphones with them so cant view the video but with subtitles it means they can view without audio. Also, by default instagram has videos muted until you tap. With our lives today being so busy and audiences needing to have immediate attention, if they can't hear straight away they will simply just scroll past it.



Sources:

https://mention.com/blog/micro-moments-marketing/
Inc.com. (2019). WTF is Micro-Moment Marketing?. [online] Available at: https://www.inc.com/jonathan-lacoste/wtf-is-micro-moment-marketing.html [Accessed 23 Apr. 2019].

Comments

Post a Comment

Popular posts from this blog

Story Telling Unit-Camera Workshop 3: 180 degree rule

Image
In today's workshop we were split up into groups and given a one page script and asked to film two characters discussing the 180 degree rule . The key to this task was understanding this rule and applying it. The script was a very basic duologue; the two characters come together, sit down across from each other and have a small conversation until one leaves at the end after understanding the 180degree rule. I chose to have my version with an entrance of one of the characters who is late for a meeting regarding this rule. The dialogue then starts as he begins to explain the 180 degree rule. My idea was to have them both on 'oppersite' sides of the  table, which could have appeared more tense, until the character understands the rule, the tension is broken when the first character leaves. I also wanted to test this rule with the entrance of the first character. I really enjoyed this worksop and found it useful in learning and understanding the 180 degree rule. I di...
Read more

Pre-Production: Professional Practice Interviews

Image
During the summer, I was lucky enough to be asked to take part in a work experience programme being offered to by production company 'Bareska'. In this, myself and three others were given free rein of a professional client project. I was the Co-Producer/Director/editor. I agree to do this project as it was ad-hoc- so a project I was able to work around uni and work and was also a fantastic opportunity for me to practice for my third-year major project, even if I didn't end up doing a documentary. This was fantastic practice in pre-production, directing and just speaking with contributors about a secretive subject. The Symbolism Behind the Chair I wanted to make the chair the focal point t of this piece. I feel it adds story watching Ben walk into frame and the wide shot makes it seem as though he feels alone now he doesn't have his brother, The sun is beaming in which is very atmospheric and quite angelic.  With my roles for the major project, I am going to u...
Read more

News Production: DIY Tech

Image
I am working in a group with Jack, Gavin and Simon and today we had a brainstorm after our unit briefing to find out what we could make a news channel on. We really liked one of the examples of the work of previous students who's target audience was students. We found this something that we could relate to ourselves so would be something we would be passionate about and take an interest in. Our first idea was to base it on university courses where students are made to pay for their own materials rather than the universities providing it. It was also about students taking courses in nursing and how there has been a significant drop in people choosing such courses as a result of the rise in uni fees and having their funds cut (previously the government would fund those degrees). For a segment of each episode I though it would be a good idea to do something more light-hearted too. We want it to engage our target audience of students by keeping it humorous and interesting without ...
Read more