Commission: Making a Marketing Video: Research
Many marketers want to get into video; it a great way to advertise a brand or product and its available on so many platforms such as social social media sites (Facebook, Instagram, Twitter) so accessible for everyone to see. If the content quality is high and has high production value it also gives the company the image of being high value. "Much to think about – from camera equipment and editing software to lighting a shot and optimising audio – the barriers to entry can be high." (GO Animate)
The fact that high end technology is available to us does also mean that anyone can essentially pick up a camera so companies can produce their own content. However, it does also separate the wheat from the chaff, so the best cinematographers can hopefully get recognition, although very combative. So, whilst everyone can pick up a camera, not everyone can use it to its full potential.
Go Animate also say "Fortunately, the price of decent gear and post-production software has dropped significantly during the past 10 years, making now the ideal time to start producing your own marketing videos."
1. Storyboard
Before you even think about getting your camera equipment consider making either a storyboard or a shortlist. "Storyboarding helps you figure out exactly what shots you need before you start filming, and a shooting script is like a screenplay for your video."
I find the process of storyboarding difficult given I'm not the best at drawing, and it can be very time consuming. However, its very useful in the long run, and is definitely worth it for me in helping me visualise my idea.
I don't necessarily need to be good at drawing to make a storyboard, there are loads of animation softwares out there that I could use or even jus import images into my own document to build one. However, I feel I would like to draw it myself so I can visualise exactly what it is I want. Storyboard that "offer special versions of Storyboard That for Schools, Businesses / Teams, and Filmmakers"(http://www.storyboardthat.com)
Use the Rule of Thirds
Whenever filming a piece its good to remember to use rule of thirds. You can imagine your shot is divided into nine equal sectors by two horizontal lines and two vertical lines, like the following example:
The focus subject in the image is positioned where two of the four points, which are known as the “anchor points”. This technique is used because the viewers focus jumps to this point; "the viewer’s eye will naturally gravitate towards the top-left anchor point, and many people will spend longer dwelling on this area than other parts of the shot, making it a logical point at which to position the main area of interest in your shot" (http://www.wordstream.com/blog/ws/2015/01/05/marketing-videos)
With the Panasonic 4K Cameras it has a rule of thirds grid built in on the camera settings, which makes it a lot easier for me. It become so popular the it is a setting built into most smartphone cameras now too. " In fact, on the iPhone you can easily display these gridlines within the camera app. To switch the gridlines on go to Settings > Photos & Camera > Grid". (https://iphonephotographyschool.com/rule-of-thirds-tips/)
The Rule of Thirds can be applied for most shots, not just when focusing on people. For example, it can be used in landscapes. Using the horizontal line could be a goof guideline for the positioning go the horizon.
In researching marketing I came across a video which I found very useful. In this the presenter discusses the most popular types of promotional videos big businesses are using. He also gives some promo video examples that were quite inspirational.
The fact that high end technology is available to us does also mean that anyone can essentially pick up a camera so companies can produce their own content. However, it does also separate the wheat from the chaff, so the best cinematographers can hopefully get recognition, although very combative. So, whilst everyone can pick up a camera, not everyone can use it to its full potential.
Go Animate also say "Fortunately, the price of decent gear and post-production software has dropped significantly during the past 10 years, making now the ideal time to start producing your own marketing videos."
1. Storyboard
Before you even think about getting your camera equipment consider making either a storyboard or a shortlist. "Storyboarding helps you figure out exactly what shots you need before you start filming, and a shooting script is like a screenplay for your video."
I find the process of storyboarding difficult given I'm not the best at drawing, and it can be very time consuming. However, its very useful in the long run, and is definitely worth it for me in helping me visualise my idea.
I don't necessarily need to be good at drawing to make a storyboard, there are loads of animation softwares out there that I could use or even jus import images into my own document to build one. However, I feel I would like to draw it myself so I can visualise exactly what it is I want. Storyboard that "offer special versions of Storyboard That for Schools, Businesses / Teams, and Filmmakers"(http://www.storyboardthat.com)
Use the Rule of Thirds
Whenever filming a piece its good to remember to use rule of thirds. You can imagine your shot is divided into nine equal sectors by two horizontal lines and two vertical lines, like the following example:
The focus subject in the image is positioned where two of the four points, which are known as the “anchor points”. This technique is used because the viewers focus jumps to this point; "the viewer’s eye will naturally gravitate towards the top-left anchor point, and many people will spend longer dwelling on this area than other parts of the shot, making it a logical point at which to position the main area of interest in your shot" (http://www.wordstream.com/blog/ws/2015/01/05/marketing-videos)
With the Panasonic 4K Cameras it has a rule of thirds grid built in on the camera settings, which makes it a lot easier for me. It become so popular the it is a setting built into most smartphone cameras now too. " In fact, on the iPhone you can easily display these gridlines within the camera app. To switch the gridlines on go to Settings > Photos & Camera > Grid". (https://iphonephotographyschool.com/rule-of-thirds-tips/)
The Rule of Thirds can be applied for most shots, not just when focusing on people. For example, it can be used in landscapes. Using the horizontal line could be a goof guideline for the positioning go the horizon.
In researching marketing I came across a video which I found very useful. In this the presenter discusses the most popular types of promotional videos big businesses are using. He also gives some promo video examples that were quite inspirational.
References
https://resources.goanimate.com/what-is-a-storyboard-and-why-do-you-need-one/
https://iphonephotographyschool.com/rule-of-thirds-tips/
http://www.wordstream.com/blog/ws/2015/01/05/marketing-videos
https://nationalcareersservice.direct.gov.uk/job-profiles/tv-or-film-producer#entry-requirements
https://iphonephotographyschool.com/rule-of-thirds-tips/
http://www.wordstream.com/blog/ws/2015/01/05/marketing-videos
https://nationalcareersservice.direct.gov.uk/job-profiles/tv-or-film-producer#entry-requirements
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