Pre-Production: Marketing-Poster

"Yes, a movie teaser is used to promote a movie trailer. ... Its is the most important feature of a movie. It's the main design element that captures a persons' interest. The challenge is to design a poster that has the right balance, which conveys the movie's theme"-Tiffany Unscripted

To promote the series I looked into ways of advertising and one successful way that companies advertise their shows is through posters. Knowing that my proposed channel is Netflix, I did some research into how Netflix lay their posters out. Below are a few examples that I have collected together.

Netflix posters are very simple and cinematic. Usually featuring a main image and minimal text (show/film title, date and Netflix branding), which doesn’t give much information away but by the way, the poster is produced, the main image captures the attention and leaves room for speculation of what's going to happen in the film/series.


Collaborating with a photography student from UCA named Chelsea, I came up with the idea of creating a series of posters that feature a different person in each poster, in a mugshot aesthetic but wearing normal everyday clothes. Having a mugshot aesthetic portrait and the models being in their own clothes represents that anyone can be accused and that even if you haven’t committed a crime your identity is shown and photographed.

Using UCA Rochester photography studio, I booked a day in which we will be photographing the portraits for the poster. Below is the set up of the studio. I wanted the photographs to be light evenly but shows facial details, so the photographer suggested using two softboxes in front of the model.



After selecting my favorite edited photographs from the session, I started to make the posters using Adobe Photoshop, using the poster I research earlier as inspiration. Some of the photos didn't come out as well as I had initaillay hoped so I selected my favorite ones.

Poster draft 1:
For the first draft, I wanted the model's identity to be hidden. I originally wanted to do this by covering their face with their own fingerprint, which represented a form of evidence and that their fingerprints are taken when convicted. Using ink and paper I got each model to print their fingerprint so I could scan it in. Once I placed the fingerprint over the models head in photoshop, I found that the poster no longer looked professional and didn't get across what I was hoping to get across.



Poster draft 2:
Still wanting to hide the model identity, I tried putting text of keywords about the law on the model's skin as a representation that the information from the case and being falsely accused is taking over the persons life and that the title of what they have accused of is becoming slowly becoming “who they are”. Even though I preferred this poster design from the first draft, I still thought something was missing and that it didn't get across what I wanted show.




Final Poster:
After experimenting with text on the models face, keeping to the idea of the text representing an overload of information that everyone is taking in, I decided to play around with having the text as a background and showing the model identity. I decided to not hide the identity as I believed showing the models identity gets across what I wanted my poster to represent- that this can happen to anyone, no matter who you are. It also represents that the people who filed the report accuse someone of a crime, identity is hidden from the world, whereas the falsely accused identity is broadcasted for everyone to know, even though the crime has never been committed, leaving the persons name and reputation tarnished. 






Update: I have come to realise that the text didn't really fit in so much with what the documentary was about now and thought news articles may be more effective and fitting. This is now my final design idea and is something I am very pleased with overall. 





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